Decomposes Ammonia
Targets the #1 cause of litter-box odor and breaks it into harmless salt + water — no perfume needed.
PureSunrise® Technology
Clean air,
Clean air,
not just odor control.
The world's first ammonia-decomposing cat litter deodorizer. Instead of masking smells with perfume, petfamily breaks ammonia down at the molecular level into harmless salt and water. 100% scent-free.
82.27%ammonia removed
SGS Certifiednon-toxic, verified
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Scent-Freezero fragrance
Save money & waste
Extend litter life by up to 30%
By physically breaking down ammonia instead of covering it up, your litter stays fresher for longer. Scoop less, refill less, spend less.
Universal compatibility
Works perfectly with clumping, crystal, tofu, pine & more.
✅ Odor-free zone
The petfamily difference
Most deodorizers mask odor.
Most deodorizers mask odor.
We decompose it.
Perfumed products pile a flowery smell on top of the stink, leaving harmful ammonia gas in your home. petfamily's PureSunrise®-coated granules chemically transform ammonia (NH₃) into odorless inorganic salt and water.
Harmful
Ammonia gas (NH₃)Healthy
Salt + H₂O- Eliminates odor at the source — not a cover-up
- 100% scent-free — safe for sensitive noses
- Continuous reduction — doesn't saturate like baking soda
0%
Ammonia gas removal
0%
Longer-lasting litter
0.14%
Ultra-low powder content
0%
Litter types supported
Why pet parents switch
Everything a litter box wishes it had
Six reasons petfamily has become the last deodorizer cat parents ever buy.
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Truly Scent-Free
Zero fragrance means nothing to irritate sensitive noses — yours or your cat's. Just clean, neutral air.
SGS Certified Safe
Independently tested and passed the Acute Oral Toxicity Test as non-toxic. Safe around cats & kids.
30% Longer-Lasting
Keeps litter cleaner for longer, so you change it less often. The math quietly pays for itself.
Works With Any Litter
Clay, tofu, crystal, pine, paper — if your cat uses it, petfamily mixes right in. No switching brands.
Ultra-Low Dust
Just 0.14% powder content protects your cat's lungs and keeps your home clean while you pour.
Why it matters
Ammonia isn't just a smell
In a standard room, one cat can produce ~30 ppm of NH₃ every single day. Here's what that means for your family.
Children
Sensitivity threshold: 0.2 ppm
Short-term
Persistent coughing, watery eyes, and breathing discomfort.
Long-term
Elevated asthma risk and weakened lung function.
Adults
Sensitivity threshold: 0.5 ppm
Short-term
Eye, nose, and throat irritation.
Long-term
Higher incidence of bronchitis, headaches, and asthma.
Pour. Mix. Done.
Fresh in three easy moves
No tools, no measuring cups, no learning curve. If you can sprinkle salt, you've got this.
01
Add fresh litter
Pour brand-new cat litter into the box the way you always do.
02
Add the deodorizer
Sprinkle 6 caps (or 2 pouches) of petfamily granules across the surface.
03
Mix it up
Stir so the granules spread evenly. Odor protection starts immediately and lasts ~2 weeks.
Pick your format
Two ways to stay fresh
A refillable canister for the household, or grab-and-go pouches.
Best value
Deodorizer Canister
- Resealable child-resistant cap
- Decomposes odors · scent-free
- Works with all litter types
$15.99 $17.49
Shop canister
Grab & go
Deodorizer Sachets
- Pre-measured single-use packs
- Perfect for travel or one box
- 30% longer-lasting litter
$16.49 $17.99
Shop sachets
Side by side
The petfamily difference
| Feature | petfamily | Typical products |
|---|---|---|
| Scent-free | No / masks odor | |
| Decomposes ammonia | No / temporary | |
| Extends litter life | Up to 30% | — |
| Independently verified | SGS Certified | Unknown |
N
H
O
Pure
Sunrise®
Sunrise®
The technology
What is PureSunrise®?
petfamily's granules carry a proprietary PureSunrise® coating. When ammonia molecules approach a coated granule, they're decomposed into inorganic salt and water — keeping the air around the litter box genuinely clean.
- 1CapturePorous granules pull ammonia, H₂S and SO₂ from the air.
- 2DecomposeThe PureSunrise® reaction breaks them into salt + H₂O.
- 3Stay freshContinuous reduction keeps working for ~2 weeks.
★ 4.9 / 5 average
Loved by global pet families
Real words from real homes with very real litter boxes.
★★★★★
"Stronger deodorizing power than usual products. It completely suppressed those stubborn odors I couldn't get rid of."
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ChrisJapan · 2 cats
★★★★★
"No added fragrance, smell completely gone, and my litter lasted about a week longer than normal!"
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SerenCanada · 1 cat
★★★★★
"I'm highly allergic to fragrance so finding this was a lifesaver. No scent, no odor. Just clean."
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JaneU.S. · 1 cat
★★★★★
"Baking soda got saturated in about 2 days for us. petfamily actually solved the odor concern permanently instead of just delaying it."
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OliviaU.K. · 3 cats
"Sales have been great. The product was super approved by our customers."
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PETZ ExecutiveRetail partner
Families healthier.
Air cleaner. Earth greener.
At petfamily, we care for pets in a smarter, greener way. Powered by technology and guided by sustainability, our fragrance-free, SGS-certified formula decomposes ammonia at the source — extending litter life, reducing waste, and supporting a healthier home for everyone you love.
Good questions
Frequently asked
Unlike typical deodorizers that mask smells with perfume, petfamily uses patented PureSunrise® technology to actively target and decompose ammonia molecules at the source — transforming them into harmless inorganic salt and water.
It physically decomposes ammonia rather than masking it. Traditional products just try to out-smell the odor, which leaves the harmful ammonia gas present. We eliminate the gas entirely.
No — it's 100% scent-free and fragrance-free. This is crucial to protect your cat's sensitive respiratory system and to avoid mixed, confusing smells.
Yes. It's SGS certified, passed the Acute Oral Toxicity Test as non-toxic, and has an incredibly low powder content (0.14%) to protect your cat's lungs. The canister also has a child-resistant cap.
petfamily is fully compatible with clumping clay, crystal, tofu, pine, and virtually any other type of cat litter on the market.
For a fresh box, mix in 6 caps (or 2 pouches). The initial dose lasts around 2 weeks; afterward, add 3 caps / 1 pouch weekly as a supplement, adjusting to the number of cats and box size.