Children
Sensitivity threshold: 0.2 ppm
Short-term
Persistent coughing, watery eyes, and breathing discomfort.
Long-term
Elevated asthma risk and weakened lung function.
PureSunrise® Technology
The Science of Fresh
Ammonia isn't just a smell — it's a health risk. We developed a formula that physically breaks it down at the molecular level, instead of hiding it behind fragrance.
Why ammonia matters
It's not just a smell
In a standard 30m² room, one cat produces roughly 30 ppm of NH₃ every single day. Here's what that means for your family.
Adults
Sensitivity threshold: 0.5 ppm
Short-term
Eye, nose, and throat irritation.
Long-term
Higher incidence of bronchitis, headaches, and asthma.
PureSunrise® Technology
Decomposed,
Decomposed,
not covered up
Normal products simply mask odor with heavy fragrances or neutralize it temporarily, leaving the harmful ammonia gas in your home.
petfamily uses patented PureSunrise® technology to physically break down the ammonia, transforming harmful gas into entirely healthy byproducts: simple inorganic salt and water (H₂O).
Harmful
Ammonia gas (NH₃)Healthy
Salt + H₂ON
H
O
Pure
Sunrise®
Sunrise®
Three approaches
Only one method removes ammonia
Not just the smell — the gas itself.
Lab-backed
Peace of mind, certified
Rigorous independent testing ensures our formula is as safe as it is effective.
SGS
Certified verified safety
❤
Non-Toxic
Acute Oral Toxicity Test
0.14%
Ultra-low powder content
0%
Ammonia gas removal
Side by side
The petfamily difference
| Feature | petfamily | Typical products |
|---|---|---|
| Scent-free | No / masks odor | |
| Ammonia decomposition | No / temporary | |
| Extends litter life | Up to 30% | — |
| Cat safety | SGS Certified | Unknown |